Business & Portfolio Strategy

BUSINESS
& PORTFOLIO
STRATEGY

We uncover market opportunities and design optimized portfolio strategies for business growth.

Featured Solutions

What you get?

We own a set of qual/quant segmentation tools based on consumption moments, motivations and user profiles to manage portfolio & brand strategy.

What you get?

An understanding of how the brands in the portfolio work together, how to maximize efficiencies and market coverage, and how to capture unclaimed/vacant market spaces.

What you get?

An understanding of the brand’s potential to address new business opportunities through a depiction of its core proposition.

What you get?

Segmentation model that reflects each channel’s & key account’s role both for the company and the shopper that enables maximizing efficiencies.

ADES TRANSITION - TCCC
CHALLENGE
Prepare TCCC system for a smooth and flawless transition of the AdeS brand; ensuring the maintenance of key indicators that in the first stage and the driving of growth through the development of brand positioning and communication strategy in the second stage.
ACTION STANDARD
1. Origins & Landscape: Deep understanding of category and brands origins and evolution.
2. Brand assessment: Business and consumer perspective overview regarding AdeS values.
3. Business strategy: Articulate key findings and ambition to define path for growth and positioning strategy.
DELIVERY
– Plant Based market assessment and Brand diagnosis.
– Actionable understanding of the landscape and consumer insights.
– Development of Brand Storybook and new communication assessment.
BUSINESS IMPACT
https://youtu.be/vjIvPWmzxJk
CLIENT CENTERED SEGMENTATION - INTERBANK
CHALLENGE
In order to deepen its positioning and introduce a more accurate management of segments, Interbank sought to develop a strategic segmentation model of individual clients and implement it in its management model.
ACTION STANDARD
We designed an ad-hoc, 4 approach project that included Business Growth Strategy, Marketing Excecution, Brand Strategy and Portfolio Strategy.
DELIVERY
Motivational map and understanding of psychographic profiles in relation to the use of money, allowing to determine the weight and relevance for each of the segments, the variables and attributes that characterize them.
BUSINESS IMPACT
Target understanding and findings to develop an excecutable algorithm that will allow correlating the bank’s clients with psychographic profiles, to offer a more relevant offer for each client and maximize the relationship. Development of client-centered experience with communication integration and service innovation.
ASSETS FRAMEWORK – TCCC
CHALLENGE
Coca-Cola needed to define a global way to plan, select and evaluate assets.
ACTION STANDARD
We conducted an extended revision of existing information & had conversations with key stakeholders across the system.
DELIVERY
A step by step framework to plan & select assets that drive business growth and strengthen brands’ essence.
BUSINESS IMPACT
We generated efficiencies by making the assets planning & selection process more globally consistent, strategic & precise.