We are proud to be a part of the new campaign and social media success «We have to see more of each other» of Ruavieja, a leading Spanish liquor. We have worked on its repositioning with our Brand Building model based on social tensions.
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Purpose: At the heart of the strategy
Last September we presented our new study «Purpose: at the heart of the strategy» on how to build an authentic, business-driven, transcendent and actionable purpose.
Habits: The art of becoming indispensable
More than 50% of our decisions are made based on habits. In 2018, we conducted events and webinars to share our approach on how to «hack the consumer decision process» and help brands grow.