INNOVATION
DESIGN
We design disruptive & consumer-centric innovations through agile & dynamic approaches.
Featured Solutions
What you get?
A set of strategic innovation platforms within motivational spaces, size of the prize, and consumption logics.
What you get?
What you get?
What you get?

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INNOVATION PATHWAYS - TCCC
CHALLENGE
Develop sizeable innovation opportunities for TCCC total portfolio to ensure resources efficiencies and cross-categories implications.ACTION STANDARD
– Strategic Recycling of existing knowledge.
– Ethnographic interviews with consumer.
– Planning work.
– Operationalization of opportunities into U&A database.DELIVERY
Innovation platforms (Innovation Pathways) integrating consumer insights and internal strategic input (live initiatives, functionality, etc.).BUSINESS IMPACT
– Better use of resources.
– Stronger insights.
– Speed & continuity. -
RUSTIK - BIMBO
CHALLENGE
Bimbo was about to launch a new, more ambitious, and innovative variety of bread, Rustik. There was a need to validate the launching from the conceptualization of the category and the development of a strategy of the marketing mix that allows to appropriate the consumption occasions that have the best fit.ACTION STANDARD
We identified the potential consumption scenes, characterized the target and defined the strategic guidelines.DELIVERY
Platform for the launching of the «Rustic Bread», built on the marketing, communication and branding strategy in view of its launch in 2015.BUSINESS IMPACT
The Rustik Bakery, the final product, has earned 16 best awards. -
INNOVATION LAB - COPPERTONE
CHALLENGE
Coppertone needed to shed some light on new & differentiating innovation opportunities to drive Coppertone Sport growth and relevance.ACTION STANDARD
We developed hypotheses, co-created with consumers and conducted an inspiring innovation lab workshop with a cross-functional team.DELIVERY
Innovation concepts ready to be tested and quantified.BUSINESS IMPACT
We helped to define the 2021 innovation strategy.