CHALLENGE
Develop sizeable innovation opportunities for TCCC total portfolio to ensure resources efficiencies and cross-categories implications.

ACTION STANDARD
– Strategic Recycling of existing knowledge.
– Ethnographic interviews with consumer.
– Planning work.
– Operationalization of opportunities into U&A database.

DELIVERY
Innovation platforms (Innovation Pathways) integrating consumer insights and internal strategic input (live initiatives, functionality, etc.).

BUSINESS IMPACT
– Better use of resources.
– Stronger insights.
– Speed & continuity.