CHALLENGE
Coca-Cola needed to define its own formula to write successful and relevant product concepts and educate the system on the process.

ACTION STANDARD
We detected successful and non-successful concept cases inside the company, identified patterns, understood the main client needs & challenges and developed the Coca-Cola way to develop concepts

DELIVERY
A user friendly manual on how to write inspiring & differentiating concepts.

BUSINESS IMPACT
Helped to align on Coca-Cola’s formula for creating and evaluating concepts.