CHALLENGE
Definition of most effective initiatives to generate dual consumption for Coca-Cola Trademark (Original+No Sugar).

ACTION STANDARD
Qualitative and quantitative test of point of sale communication, digital actions, and commercial actions through online consumer panel. 360 vision, sales results, possibility to test, learn and retest.

DELIVERY
Testing of Point of sale initiatives in order to evaluate performance, attractiveness and impact on habits variables (barriers, motivations, iconic/volume scenes, triggers, rewards).
Key learnings to improve campaigns for boosting CCNS.
How to improve the trial and recruitment rates for CCNS?
Business implications of these learnings.