CHALLENGE
Prepare TCCC system for a smooth and flawless transition of the AdeS brand; ensuring the maintenance of key indicators that in the first stage and the driving of growth through the development of brand positioning and communication strategy in the second stage.

ACTION STANDARD
1. Origins & Landscape: Deep understanding of category and brands origins and evolution.
2. Brand assessment: Business and consumer perspective overview regarding AdeS values.
3. Business strategy: Articulate key findings and ambition to define path for growth and positioning strategy.

DELIVERY
– Plant Based market assessment and Brand diagnosis.
– Actionable understanding of the landscape and consumer insights.
– Development of Brand Storybook and new communication assessment.

BUSINESS IMPACT
https://youtu.be/vjIvPWmzxJk