CHALLENGE
Creating unique positionings and detecting core targets for the Bimbo portfolio of more than 10 brands in South Latin region in order to avoid overlaps between them.

ACTION STANDARD
We touched base with consumers to uncover relevant insights that helped build differentiating and consumer-centric territories for each brand.

DELIVERY
Unique and actionable territories for each brand communication and Bimbo and Fargo brand architecture.

BUSINESS IMPACT
A ready to use tool for organizing each Brand´s communications, actions & innovations.