In order to deepen its positioning and introduce a more accurate management of segments, Interbank sought to develop a strategic segmentation model of individual clients and implement it in its management model.
We designed an ad-hoc, 4 approach project that included Business Growth Strategy, Marketing Excecution, Brand Strategy and Portfolio Strategy.
Motivational map and understanding of psychographic profiles in relation to the use of money, allowing to determine the weight and relevance for each of the segments, the variables and attributes that characterize them.
Target understanding and findings to develop an excecutable algorithm that will allow correlating the bank’s clients with psychographic profiles, to offer a more relevant offer for each client and maximize the relationship. Development of client-centered experience with communication integration and service innovation.