CHALLENGE
Develop a global solution of Drinking Moments*, conduct a landscape mapping and opportunity identification to guide portfolio strategy.

ACTION STANDARD
– Existing database exploration.
– Algorithm development.
– Business analysis.
– Working sessions with client (research + marketing).

DELIVERY
12 global Drinking Moments**, and a set of brand choices to maximize portfolio.

BUSINESS IMPACT
– An easy-to-understand cross market segmentation.
– Aligned sparkling & stills approach.
– Exhaustive and granular brand choices.