CHALLENGE
The “Deliciosa calma” campaign needed to continue, but a logical way was needed.

ACTION STANDARD
Along with McCann, the client’s creative agency, we developed working sessions to define the most relevant social tensions, make the Brand Key prevail and participate in the next communication steps.

DELIVERY
The strategic communication guideline was defined taking into account the right social tension to build on creatively.

BUSINESS IMPACT
After the “Deliciosa calma” campaign, Pavofrio’s sales improved by a 12,4%.