![](https://bmcinnovation.com/wp-content/uploads/2019/02/coppertone.png)
CHALLENGE
Coppertone needed to shed some light on new & differentiating innovation opportunities to drive Coppertone Sport growth and relevance.
ACTION STANDARD
We developed hypotheses, co-created with consumers and conducted an inspiring innovation lab workshop with a cross-functional team.
DELIVERY
Innovation concepts ready to be tested and quantified.
BUSINESS IMPACT
We helped to define the 2021 innovation strategy.