CHALLENGE
To evaluate and strengthen the value delivered to consumers of four trend-based innovation concepts through an interactive process with potential users.

ACTION STANDARD
1.Users co-creation: First hand assessment of the prototypes by potential consumers to detect stress points and cues of desirability, functionality and usability.
2.Quantitative evaluation of the refined concepts to understand business potential.

DELIVERY
– Refined prototypes and concepts based on real consumer experience.
– Actionable indicators to build launching business plan.

BUSINESS IMPACT
“Very nice job…Gran trabajo, es evidente el valor que esto trae para el negocio”