To develop a knowledge deck around GenZ. It is easily understandable, insightful and powerful enough to build opportunity avenues for Kellogg’s.
1. Understanding of the situation, motivations, tensions and social forces.
2. Landing of previous findings into the food category.
3. Generation of opportunity avenues and a comprehensive storytelling.
An integrating presentation on GenZ. Exploring context, motivations, tensions and their relation with food, cereal, breakfast and snacks.
Formed the brand team´s knowledge to engage with the segment.