CHALLENGE
Generate a segmentation model of On Premise Key Accounts to develop optimized strategies, based on fact-based diagnosis of the situation, role and fit of each KA regarding Beverages Industry and TCCC Brands.

ACTION STANDARD
1. Diagnosis: Deep understanding of KA landscape and situation from On Premise and Beverages perspective.
2. Business Planning: Articulate of a roles model to define the position of each KA.
3. Working Sessions: To share and implement an strategic decision tool for managing KA portfolio.

DELIVERY
– Identification of opportunities for KA in different development stages.
– An up and running segmentation tool & a protocol of action.

BUSINESS IMPACT
“This is a huge improvement for organization and prioritization of KA strategies”