To understand the main social and cultural trends with global impact in order to anticipate business strategies and develop culturally relevant communications.

1. Synthesize Macrotrends: comprehensive understanding of the macrotrends impacting society and particular industries.
2. Enrich with BMC Knowledge: incorporate knowledge gathered from our participation in global forums.
3. Enrich with Expert Interviews: interview experts in specific macrotrend areas to better understand the macrotrend particularities and their business implications.

– Definition of 10 big Macroforces.
– Identification of the main social tensions behind each Macroforce in different regions.
– Development of brand and business strategies and communication platforms based on the Macroforces.

Global alignment and definition of key Macroforces and trends impacting consumers. We won two David Ogilvy Awards from the Advertising Research Foundation.