CHALLENGE
Organizing the Bimbo South Latin brand portfolio to avoid overlaps between them.

ACTION STANDARD
We detected the main motivations associated to each brand to make sure each one of addresses a unique motivational space.

DELIVERY
A motivational map tool built from a qualitative and quantitative perspective that allowed to detect and size the opportunities.

BUSINESS IMPACT
The motivational map allowed to widen market opportunity by tapping into uncovered spaces, plan innovation for each brand, repositiong some SKUs, and discontinue the less relevant products.