CHALLENGE
Recently the company shifted a strategic focus from a volume to a value perspective, highlighting the necessity to grow transactions ahead of revenue and ahead of volume. The objective was to identify strategic opportunity spaces for premium propositions.

ACTION STANDARD
The project base was an exhaustive research, especially focused on the semiotic codes of the premium world. BMC’s planning was crucial for landing all the knowledge on territories.

DELIVERY
Strategic guidelines to enter the premium space with TCCC key sub-categories.

BUSINESS IMPACT
The premium codes are currently being implemented in different categories of TCCC CEE portfolio, especially in waters.