CHALLENGE
Turner needed to understand the impact of the new platforms in content consumption accross different targets.
They also wanted to understand the link between devices and specific contents.

ACTION STANDARD
We conducted ethnographic interviews and online dairies in the South Latin region in order to understand users’ habits and cultural consumptions.

DELIVERY
A comprehensive understanding of each target behavior along with an inspiring docket (mini book) and video.

BUSINESS IMPACT
The study helped Turner to share relevant & inspiring information with Turner sponsors.