Commercial Strategy

Commercial Strategy

COMMERCE ISN’T A STABLE SHELF ANYMORE.

COMMERCE ISN’T A STABLE SHELF ANYMORE.

We design commercial strategy in the most dynamic era of commerce. Where shoppers, channels, and ecosystems constantly rewire.

WE SEE THE CULTURAL SIDE OF SHOPPERS

This helps us anticipate fluid emotional roles and blurred categories shaped by emerging digital ecosystems.

WE SEE THE CULTURAL SIDE OF SHOPPERS

This helps us anticipate fluid emotional roles and blurred categories shaped by emerging digital ecosystems.

WE SEE THE CULTURAL SIDE OF SHOPPERS

This helps us anticipate fluid emotional roles and blurred categories shaped by emerging digital ecosystems.

BMC APPROACH TO COMMERCIAL STRATEGY:

Our work connects business ambition with shopper behavior, channel shifts, and category evolution to build commercial systems that stay future-ready.

BMC APPROACH TO COMMERCIAL STRATEGY:

Our work connects business ambition with shopper behavior, channel shifts, and category evolution to build commercial systems that stay future-ready.

  • BMC TOOLKITS FOR

    COMMERCIAL STRATEGY:

  • Category

    & Channel Planning

    ALIGN BRANDS AND CHANNELS FOR JOINT, SCALABLE GROWTH.

    Methodologies:

    Brand-Channel Fit Mapping

    Channel Architecture

    Joint Planning Workshops

    Scenario Design

    Outcome:

    Category Vision

    Channel Long Term Planning

    Experience Design

  • EOP: Shopper Journey

    & Behavior

    DECODE SHOPPER MISSIONS AND MOTIVATIONS TO EVOLVE EXPERIENCE DIMENSIONS.

    Methodologies:

    Shopper Ethnography, Shop-Alongs & Mystery Shopper, 

    Motivations & Occasion Mapping

    Shopping Habits Model

    Outcome:

    Missions Framework

    Decision Trees

    Journey-Based Opportunities

  • Portfolio
    & Occasion Optimization

    STRUCTURE PORTFOLIOS TO FIT PRICE-PACK-CHANNEL AND BRAND ROLES.

    Methodologies:

    Store & Portfolio Audit

    Occasion-Price-Pack Matrix Portfolio Stretch

    Outcome:

    Portfolio Optimization Maps

    SKU Role Models

    Channel Playbooks

  • Retail Futures & Channel Foresight

    ANTICIPATE HOW CHANNELS, FORMATS, AND ECOSYSTEMS WILL EVOLVE

    Methodologies:

    Retail Trend Scans

    Macroforces Mapping

    Category Futures Mapping

    Outcome:

    Channel Futures Playbooks

    Bet Maps

  • Growth Mapping & Footprint Expansion

    IDENTIFY PHYSICAL MARKET EXPANSION THROUGH GEO-CLUSTERING.

    Methodologies:

    Geo-Tracking

    Store Mapping & Segmentation

    Retail Micro-Clustering

    Territory Heatmaps

    Outcome:

    Store Clustering Models

    Expansion Opportunity Maps

    Multi-Layers Data Based Commercial Tools

Skills that power our business strategy.

Skills that power our business strategy.

Behavioral

We go beyond panels and U&A to truly decode why shoppers behave the way the do across missions, channels and occasions.


Motivational Mapping, Shopper Ethnography, Shop-Alongs, Mystery Shopper, Decision Trees

Structuring

Ability to structure complex portfolios, categories and price-pack roles into clear growth architecture across channels.


Portfolio Stretch Models, Pack-Price Clusters, Pattern Recognition

Foresight

We anticipate retail futures, category evolution, and emerging commerce ecosystems before markets fully shift.


Retail Signals, Expert Curation, Macroforces, Scenario Simulations

Negotiation

We love to help top to top conversation to align business ambitions with consumer agendas.


T2T Alignment, Long Term Planning, Workshops for Joint-Futures

Data Analysis

We integrate multiple datasets with business performance to geomap retail footprints, and identify expansion opportunities.


Geo-Tracking, Retail Micro-Clustering, Market Penetration Mapping.

Quant + Culture

We love to blend hard quant with cultural and emotional dimensions to interpret it through human dynamics.


Behavioral Quant, Segmentation Modeling, Cultural Signal Integration.