CHALLENGE
To evaluate and strengthen the value delivered to consumers of four trend-based innovation concepts through an interactive process with potential users.

ACTION STANDARD
1.Users co-creation: First hand assessment of the prototypes by potential consumers to detect stress points and cues of desirability, functionality and usability.
2.Quantitative evaluation of the refined concepts to understand business potential.

DELIVERY
– Refined prototypes and concepts based on real consumer experience.
– Actionable indicators to build launching business plan.

BUSINESS IMPACT
“Very nice job…Gran trabajo, es evidente el valor que esto trae para el negocio”

CHALLENGE
Coca-Cola needed to define its own formula to write successful and relevant product concepts and educate the system on the process.

ACTION STANDARD
We detected successful and non-successful concept cases inside the company, identified patterns, understood the main client needs & challenges and developed the Coca-Cola way to develop concepts

DELIVERY
A user friendly manual on how to write inspiring & differentiating concepts.

BUSINESS IMPACT
Helped to align on Coca-Cola’s formula for creating and evaluating concepts.

CHALLENGE
Coppertone needed to shed some light on new & differentiating innovation opportunities to drive Coppertone Sport growth and relevance.

ACTION STANDARD
We developed hypotheses, co-created with consumers and conducted an inspiring innovation lab workshop with a cross-functional team.

DELIVERY
Innovation concepts ready to be tested and quantified.

BUSINESS IMPACT
We helped to define the 2021 innovation strategy.

CHALLENGE
Bimbo was about to launch a new, more ambitious, and innovative variety of bread, Rustik. There was a need to validate the launching from the conceptualization of the category and the development of a strategy of the marketing mix that allows to appropriate the consumption occasions that have the best fit.

ACTION STANDARD
We identified the potential consumption scenes, characterized the target and defined the strategic guidelines.

DELIVERY
Platform for the launching of the «Rustic Bread»,  built on the marketing, communication and branding strategy in view of its launch in 2015.

BUSINESS IMPACT
The Rustik Bakery, the final product, has earned 16 best awards.

CHALLENGE
Develop sizeable innovation opportunities for TCCC total portfolio to ensure resources efficiencies and cross-categories implications.

ACTION STANDARD
– Strategic Recycling of existing knowledge.
– Ethnographic interviews with consumer.
– Planning work.
– Operationalization of opportunities into U&A database.

DELIVERY
Innovation platforms (Innovation Pathways) integrating consumer insights and internal strategic input (live initiatives, functionality, etc.).

BUSINESS IMPACT
– Better use of resources.
– Stronger insights.
– Speed & continuity.