CHALLENGE
Turner needed to understand the impact of the new platforms in content consumption accross different targets.
They also wanted to understand the link between devices and specific contents.

ACTION STANDARD
We conducted ethnographic interviews and online dairies in the South Latin region in order to understand users’ habits and cultural consumptions.

DELIVERY
A comprehensive understanding of each target behavior along with an inspiring docket (mini book) and video.

BUSINESS IMPACT
The study helped Turner to share relevant & inspiring information with Turner sponsors.

CHALLENGE
To develop a knowledge deck around GenZ. It is easily understandable, insightful and powerful enough to build opportunity avenues for Kellogg’s.

ACTION STANDARD
1. Understanding of the situation, motivations, tensions and social forces.
2. Landing of previous findings into the food category.
3. Generation of opportunity avenues and a comprehensive storytelling.

DELIVERY
An integrating presentation on GenZ. Exploring context, motivations, tensions and their relation with food, cereal, breakfast and snacks.

BUSINESS IMPACT
Formed the brand team´s knowledge to engage with the segment.

CHALLENGE
To understand the main social and cultural trends with global impact in order to anticipate business strategies and develop culturally relevant communications.

ACTION STANDARD
1. Synthesize Macrotrends: comprehensive understanding of the macrotrends impacting society and particular industries.
2. Enrich with BMC Knowledge: incorporate knowledge gathered from our participation in global forums.
3. Enrich with Expert Interviews: interview experts in specific macrotrend areas to better understand the macrotrend particularities and their business implications.

DELIVERY
– Definition of 10 big Macroforces.
– Identification of the main social tensions behind each Macroforce in different regions.
– Development of brand and business strategies and communication platforms based on the Macroforces.

BUSINESS IMPACT
Global alignment and definition of key Macroforces and trends impacting consumers. We won two David Ogilvy Awards from the Advertising Research Foundation.

CHALLENGE
Definition of most effective initiatives to generate dual consumption for Coca-Cola Trademark (Original+No Sugar).

ACTION STANDARD
Qualitative and quantitative test of point of sale communication, digital actions, and commercial actions through online consumer panel. 360 vision, sales results, possibility to test, learn and retest.

DELIVERY
Testing of Point of sale initiatives in order to evaluate performance, attractiveness and impact on habits variables (barriers, motivations, iconic/volume scenes, triggers, rewards).
Key learnings to improve campaigns for boosting CCNS.
How to improve the trial and recruitment rates for CCNS?
Business implications of these learnings.