CHALLENGE
In order to deepen its positioning and introduce a more accurate management of segments, Interbank  sought to develop a strategic segmentation model of individual clients and implement it in its management model.

ACTION STANDARD
We designed an ad-hoc, 4 approach project that included Business Growth Strategy, Marketing Excecution, Brand Strategy and Portfolio Strategy.

DELIVERY
Motivational map and understanding of psychographic profiles in relation to the use of money, allowing to determine the weight and relevance for each of the segments, the variables and attributes that characterize them.

BUSINESS IMPACT
Target understanding and findings to develop an excecutable algorithm that will allow correlating the bank’s clients with psychographic profiles, to offer a more relevant offer for each client and maximize the relationship. Development of client-centered experience with communication integration and service innovation.

CHALLENGE
Prepare TCCC system for a smooth and flawless transition of the AdeS brand; ensuring the maintenance of key indicators that in the first stage and the driving of growth through the development of brand positioning and communication strategy in the second stage.

ACTION STANDARD
1. Origins & Landscape: Deep understanding of category and brands origins and evolution.
2. Brand assessment: Business and consumer perspective overview regarding AdeS values.
3. Business strategy: Articulate key findings and ambition to define path for growth and positioning strategy.

DELIVERY
– Plant Based market assessment and Brand diagnosis.
– Actionable understanding of the landscape and consumer insights.
– Development of Brand Storybook and new communication assessment.

BUSINESS IMPACT
https://youtu.be/vjIvPWmzxJk